overview
Delivered and orchestrated a responsive website and CMS within three months, collaborating closely with a multi-disciplinary team of developers and project managers. A strategic approach was employed to prioritize soft engagement, guiding users to schedule a meeting with the founder, Mikaila, to establish personalized next steps.
roles
Creative Direction
Visual Design
UX/UI
Design and Content Strategy
Project Scoping
responsibiilties
Refined the information architecture to retain user interest and engagement, with a focus on improving conversions.
Guided the client through every stage of the process—from conceptual design and iterations to interactions, motion, development, QA, and final approval.
Prepared the project Scope of Work and established milestones and timelines, ensuring the project was delivered on time and with precision.
Directed micro-animation efforts, focusing on typography and design elements to enhance the overall user experience.
DEI meets reality—bold imagery paired with selective color to highlight key areas and call-to-actions.
The 'Find Your Common Thread' concept explores pairing individuals in brief moments of connection, showcasing both their commonalities and individualism. The thread visually guides users to the primary CTA: scheduling a discovery call with Mikaila.
hand off
Humanizing DEI through vibrant colors and authentic, diverse candid photography.
The 'Depths of Us' concept delves into the nature of our unique qualities, encouraging us to look beyond the surface and explore the deeper aspects of our differences—such as cognitive biases, racism, trauma, emotions, orientation, and life perspectives.
details
Creative Direction
Crafted two distinct concepts for the homepage and three unique designs for the secondary pages, focusing on style, content strategy, photography, and other visual design elements to guide the conversation with Mikaila.
Annotations
Provided in-depth annotations covering breakpoints, micro-animations, scrolling effects, interaction states, forms, spacing, and QA feedback throughout the development process.
Information Architecture
Developed the strategy for content hierarchy and placement to create a natural, engaging user experience focused on clarity and scannability.
case closed
What I Learned
This project reaffirmed my love for the challenge of starting with a blank slate. Creating something from scratch can feel paradoxical—with unlimited choices—but that sense of possibility keeps me energized and motivated in client projects throughout my career.
Asking the right questions is foundational to my process. By thoroughly crafting a brief, I ensured it was clear and concise and served as our North Star, guiding alignment at every milestone.
I discovered how much I enjoy engaging with clients—crafting concept presentations and pitching unique ideas that genuinely resonate with them. It's a privilege to bring their visions to life in meaningful ways.
Managing an end-to-end customer experience is both challenging and deeply rewarding. From drafting SOWs, timelines, and milestones to overseeing creative direction, UI/UX design, and animation, I take pride in navigating feedback, facilitating collaborative sessions, and working directly with developers to deliver exceptional results.
some reviews from colleagues
"I wholeheartedly recommend Chris as an invaluable asset to any company fortunate enough to work with him. Over the past five years, across multiple business and creative ventures, Chris has consistently exceeded my expectations, pushing my vision further than I imagined and delivering extraordinary results. His creativity, ability to craft unique user experiences, and talent for designing standout websites have not only elevated my projects but also instilled confidence in my clients that what I offer is truly exceptional. Working with Chris isn’t just a collaboration—it’s a transformative experience that leaves your brand unforgettable and your goals exceeded."
★★★★★
mikaila brown, phd.
founder & dei director of fact