cvs health

cvs health

Product

UX/UI

design systems

mentoring

BUSINESS CHALLENGE

BUSINESS CHALLENGE

Craft and deliver a 0-to-1 end-to-end scheduling app within six months, designed to serve 4.9M MinuteClinic patients and 10.4M Pharmacy patients.

Craft and deliver a 0-to-1 end-to-end scheduling app within six months, designed to serve 4.9M MinuteClinic patients and 10.4M Pharmacy patients.

Craft and deliver a 0-to-1 end-to-end scheduling app within six months, designed to serve 4.9M MinuteClinic patients and 10.4M Pharmacy patients.

major customer pain points

major customer pain points

The absence of an existing app-based scheduling solution, leading to inefficiencies and a fragmented user experience.

The absence of an existing app-based scheduling solution, leading to inefficiencies and a fragmented user experience.

The absence of an existing app-based scheduling solution, leading to inefficiencies and a fragmented user experience.

The absence of an existing app-based scheduling solution, leading to inefficiencies and a fragmented user experience.

overview

To deliver a WCAG AA best-in-class scheduling experience to millions of CVS Health customers, I played a pivotal role in defining critical interactions and championing clean, beautiful UI for MinuteClinic core services and Pharmacy immunizations across iOS, Android, and a revamped web version for both individual and group scheduling. As a Design Systems team member embedded within the scheduling team, I collaborated with multiple multidisciplinary groups including 10 product designers, 3 design leads, 2 managers, a director, content designers, accessibility experts, researchers, product owners, and engineers, brand, and the app foundations (style) team. I led discussions with leadership and stakeholders to align expectations, pitching ideas early and often to drive innovation and clarity.

roles

  • Lead / Sr. Product Designer


  • Mentor to 10 Product Designers


  • Web, iOS, Android Domain Expert


  • Design System Expert

responsibiilties

  • Ensured UX/UI consistency across end-to-end workflows


  • Presented focused deliverables to executive leadership and stakeholders


  • Collaborated closely with A11y, Content, Design systems, and Engineering


  • Facilitated weekly design workshops and 1:1 sessions


  • Built two end-to-end prototypes for individual and group scheduling flows

individual E2E MinuteClinic Core services scheduling flow

74% Conversion
Sign in to Clinic Locator

74% Conversion
Sign in to Clinic Locator

sign in

unauthenticated sign in

Individual patient selection only

vaccine upsell

patient pain point

58% Conversion Dip
Clinic Locator to Patient Info

58% Conversion Dip
Clinic Locator to Patient Info

major conversion pain point

clinic locator – map

clinic locator – list

clinic details

patient info

97% Conversion Boost
Patient Info to Review

97% Conversion Boost
Patient Info to Review

92% conversion

minor conversion pain point

review

confirmation page

closing metrics

46% Combined conversions and flow completion from Web, iOS, Android.

46% Combined conversions and flow completion from Web, iOS, Android.

design refinements through research

Sticky Call-to-action

truncated research led by research team

Sticky CTA blocking required actions

Several participants moved forward in scheduling struggled to view appointment times, or missed required input fields.

required consent hidden

design iteration

Moved placement of required consents to increase conversion

The future-state iteration strategically places the main CTA after the body content, ensuring users complete all required actions before proceeding.

Exit functionality has been relocated to the navigation bar to reduce accidental taps, effectively addressing issues identified in the 'refined' version.

refined design

future state

design iterations

Global Choice Button iteration

The team received feedback from the SVP and executive leadership team that the native out-of-the-box version was 'not flawless' and 'looked like a wireframe'.

The goal of the overhaul was to introduce sophistication by elevating the visual design and interactions, while aligning with the Pulse CVS Design System for broader use.

v1 version

design explorations

design explorations

final component in collaboration with lead ios designer

8,000+ inserts in our community iOS kit

8K+ inserts in our community iOS kit

leadership

Platform Playbook (iOS Snapshot)

CTO Pirate

This person or team uses outside-the-box innovation, enables transformation, creates patent-worthy solutions, or other forms of recognition within the tech industry for their work.

Experience

This person helps create the best experience for customers, colleagues, or clients, or a best-in-class omnichannel experience for any of these groups.

details

Deliverables

200+ screens reviewed for consistency across UX/UI

Designed for web, iOS, and Android platforms, covering primary flows, fallouts, and error states, as well as secondary experiences such as cancel and reschedule functionalities.

Global design hand off annotations

Facilitated engineering handoff for components including choice buttons, CTA groups, sticky navigation interactions, avatar colors and logic, and more.

Platform specific playbook

Designed across web, iOS, and Android, emphasizing platform-specific nuances such as interactions, spacing, states, and best practices. Also developed local library components to ensure consistency across screens.

Two end-to-end interactive prototypes

Leveraged Figma to create complex prototypes, bringing both individual and group scheduling experiences to life.

case closed

What I Learned

I learned that gaining executive leadership buy-in for delivering experiences in a truly agile way—emphasizing early and frequent user results and feedback—is often easier said than done.


I discovered that focusing on what my team and I can directly control leads to the best outcomes while maintaining positive morale and fostering strong collaboration.


I also recognized my ability to navigate ambiguity effectively, whether it involves unclear features, misaligned business goals, or internal disagreements on the path forward.


Lastly, I deepened my commitment to leading with empathy, understanding that valuing designers as humans first and professionals second strengthens trust, creativity, and team dynamics.

some reviews from colleagues

"Thank you so much for the heroic effort to pull together presentation demos for our new scheduling experience. Your design knowledge, attention to detail, teamwork and willingness to roll up your sleeves and just get stuff done are an example to the whole team!"

"Thank you so much for the heroic effort to pull together presentation demos for our new scheduling experience. Your design knowledge, attention to detail, teamwork and willingness to roll up your sleeves and just get stuff done are an example to the whole team!"

★★★★★

ETHAN MAEHL

UX DIRECTOR, SCHEDULING

some reviews from colleagues

"Chris has been a literal powerhouse for urgent, important, and business-critical health scheduling work by taking on not only a lead role, but one in which resolves decisions for other designers. Multiple times, he has done this in real-time in large meetings with multiple voices and opinions."

"Chris has been a literal powerhouse for urgent, important, and business-critical health scheduling work by taking on not only a lead role, but one in which resolves decisions for other designers. Multiple times, he has done this in real-time in large meetings with multiple voices and opinions."

★★★★★

charles hall

accessiblitiy domain expert

Read All Reviews

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